SMS is great for private users but it can do a lot more than send text messages around. SMS can for example be used for marketing campaigns. Here's a good example how:

The Example

Lets imagine you got a company who produces bottles of orange juice. To increase your sales you probably do advertisement campaigns. And you probably do competitions where people can win a trip to a favorite holiday destination or a car or something. If you do that, people usually send you in masses of post cards with the solution to the puzzle you have printed on your bottles. Don't you think there must be easier ways of doing this?

There are in fact. SMSRelay can offer you the engine to do the same over SMS. What's different?

People who walk into a shop to buy bottles of your orange juice still see the advertisement on your bottles. They feel attracted to the prices they can win so they want to participate. Instead of taking a postcard on the stand there, filling it out at home and sending it in by post (which is time consuming and costly to them), they can now do something much more instant. Send an SMS. So the typical user takes out his phone in his pocket right on the stand in the shop and sends an SMS with the solution of the puzzle and his name to a defined SMS number. He will receive a thank you note in return and happily leaves the shop dreaming of the fantastic prices he might win. Of course, you have written on your bottles that by sending in the SMS the user authorizes you to further stay in contact with the user by use of SMS. How else could you inform him that he has won?

What do you get?

Instead of getting thousands of postcards, you get a database of mobile phone users with their mobile number and their name. They all have expressed interest in your product and authorized you to send them additional information.

What are the benefits?

• Its much more instant. User can participate on the spot.
• There is no paper being wasted!
• Its cheaper for the user to participate
• Its cheaper for you too because you save printing & distribution costs
• You get the information electronically instead of having to type them in first so you can reuse them a lot easier.

COMPETITION 123 <your name here>

COMPETITION is the keyword, 123 is the solution to the puzzle and you add your name.

You will receive confirmation of your participation.

What does it cost?

Participating on such a marketing campaign does not cost a fortune. Its only US$ 0.15 per customer signing up + 900$ one time setup. And if you want to get in touch with the customer again, you can use our large account services to send him messages at very attractive prices.